Read the Fenix Del Sur Case Study on pages 77-79 in our textbook, and answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format. 1. Use the DECIDE process to evaluate one of the decisions Fenix Del Sur is faced with. 2. What are the four analytical categories to examine when formulating a case analysis? Apply the categories to the Fenix Del Sur case. 3. What is the market for Fenix Del Sur? How is that market currently being segmented? 4. What are the possible target markets being considered by Fenix Del Sur? 5. What is Fenixs distinctive competency?
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